Most people use search engines like Google when they want to find information or certain services. It leaves you with really only one question: how can you optimize your blog for search engines? How can your blog posts appear on the search engine’s first page?
Describe your blog in two sentences!
Describe your blog with up to 150 characters. Explain briefly what you blog about and why. Skip the most common formulations because it is extremely tough competition there. Do you run a search engine optimization blog? Then it is almost hopeless to use keyword like “SEO blog”. Find your own niche and keywords.The description is then inserted into the head tag on your blog. That is between <head> and </ head>.
Do you use a blogging tool like WordPress? Go into the admin panel and go to Settings/General and at the top enter your Site Title and Tagline.
Find the keywords you want your blog to appear on!
Based on your description you have just done: pick out the keywords or “meta keywords” as they are called, and add them into the head tag. This is what the HTML code should look like:<meta name=”keywords” content=”SEO, Search Engine Optimization, Search Engine, Google, optimize Blog, Optimization, More Traffic, SEO Readers” />
Find a good title for your blog such as “Secrets of SEO”
The title tag, the one that appears at the top of your browser window, is something that search engines think is important. Cut down your description (1) to a short line that sums up your entire blog. Keep in mind that it should match your keyword (2).Try to use words that are related to the contents of your blog.
Right-coded headings with H1, H2 and H3!
Make sure your headlines are encoded with H1 tags, that <h1> title here </ h1>. Search engine robots are putting more emphasis on headlines than the rest of the blog post – and therefore it is also important that you get the important keywords in the headlines section. It is important to use the headlines because search engines do not know what a headline is without the <h1> and search engines puts great emphasis on h1 and h2 tags.Search engine friendly links!
SEF URL or Search Engine Friendly URL is an important element when you search engine optimize your blog. The URL is then the link itself (also called the permalink or deep link) to your blog post. Google is also considering the URL’s when ranking your blog on the search engines.Images should have relevant names!
Search engine robots read your image names and compare how the words are relevant to the rest of your blog post. To continue the example of an SEO Blog: Have you written a blog post about search results and have a picture of it then the image name should be something like search-result.jpg.It is much better than the original name, perhaps IMG_10000.jpg.
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