Actualization of Domain Authority in SEO

To understand how to make your site perfect for Google one of the most common search engine optimization techniques is to build large amount of backlinks to your particular page in order to boost its popularity and rank it higher on Google’s index.
Google has expand in the last few years and is now working on rank calculations based on a domain level as well as on a page level. Google will now find out how many domains/pages point to your domain/pages, how much authority these domains/pages have and how relevant they are to your content.
So when we are building links back to our sites we need to think about the type of domains/pages pointing to us. For example a link from a page of an high authority site will be worth more than a link from the main home page of a less recognized site.
A common mistake many how to seo your website beginners make is by building all their links to their home page leaving their deeper inner pages to drop out of the index. Google may consider all pages without links to be of no interest and therefore not worth adding to its index. Sites with good amount of popular links to deeper pages will always rank better on Google.

So What is Domain Authority ?

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is generally based on three factors: Age, Popularity, and Size.
If a website is consistently registered and has generated an increase in traffic to that domain over time, the search bots conclude that it must been serving a purpose and thus is a trusted site.
One way to measure Domain popularity is by the number of inbound links from quality sites that a domain has. Inbound links to a domain shows that website has useful information which is worth sharing.
Tactics such as article submission, blogging and blog commenting, press release distribution, mobile seo services, and social media help to build inbound links to a domain and generate traffic over time.
The size of a website on a domain i.e. number of pages that exists on a domain correlate with the amount of content that can generate inbound links. A larger website, also with quality content on each page will have more inbound links than a larger website with no updated, low quality content.
Domain authority or Domain trust, is significant because it will help new pages of content (including blog posts) get indexed more quickly and have a better chance of ranking prominently in the search results.

An Insight to DA

1.  If the domain has been caught for spamming in the past then the domain authority decreases. 
2. High in quality, genuine, relevant dofollow backlinks, high rank of your page can index your site and therefore will attract more number of visitors. 
3. Bounce rate should never be low i.e. visitors should never return from your site pages unsatisfactorily. Don’t add Adult/Offence content.How users find your site, how many pages they visit and the time they spend on your site are considered while giving domain authority. 
4. Fast Server Speed and 100% server Uptime are very much desirable. Malware found on server, frequent crawl errors decreases domain authority.Crawl errors and malwares can be found using free website audit tools like Google Webmaster. To Check and improve speed of the site Google Insights is helpful. 
5. Try to avoid unnecessary redirects within your site or others. 
6. Use genuine, not paid Google Plus likes as backlinks. 
7. Authorship increases not only domain authority but also traffic. 
8. Social traffic & user behavior are tracked for Identifying whether the site is trustable, useful or not. 
9. Focus on Robots.txt and well structured sitemap also helps in improving domain authority. 
10. Make your site unique , special for your users by using website analyzer tools. Designing part of your site must be taken into consideration.

How is Domain Authority Judged, Calculated and Determined ?

Domain Authority is scored on the basis of 100-point logarithmic scale that ranges from 0 to 100 points. So the greater the Domain Authority, the greater is the probability for an individual page on that domain to rank well. It is calculated by merging all other link metrics (linking root domains, number of total links, mozRank, mozTrust, etc.).
Domain Authority metrics are incorporated into many SEO and online marketing platforms across the web.
Authority of your domain could be measured by using Open Site Explorer or the MozBar, SEOmoz’s free SEO toolbar. Authority metrics is also included in all PRO Web App campaigns as well as the Site Intelligence API.