Introduction To Keyword
Selection Tools
Have you been searching for an
introduction on keyword popularity tools and not getting the results you want?.
It is understandable, there is a lot of conflicting information on the web. If
you have wondered what a keyword selection tool is all about, if you heard
others discussing them and were clueless when they asked you of your opinion,
whatever the reason, you've come to the right place. Read on to get an overview
on what keywords are, know their types and the functions they can perform.
What Is A Keyword: Tell Me More
About It
Keywords are - as their name says- words that are 'key' that
means the definition, the boiled down word to understand the text that you are
reading.
These keywords can be used to describe a
person, an item, a market product, a service etc. Keywords are single words. For
example-'Cyber' is a keyword. Cyber and café together is a keyword phrase [a
keyword phrase is a pair of keywords or more keywords together]. Martin Cyber
Café got from putting together the keywords- Martin, Cyber and Café, is a key
phrase. OK, now that we have initiated an introduction on keywords and keywords
tools, let us broaden our horizon.
Keywords are words that help us to
explain what we want to say to one another with ease. When we use keywords, we
strive to give our audience an instant idea of what we are talking about.
Keywords help us to be specific on what we want to say. Once you have understood
what keywords are all about, you can start to understand the importance of good
keyword selection tools.
Keywords And Search
Engines
Keywords are like the oil that keeps the
lamp of knowledge burning. Search engines - like Yahoo, Google and MSN Live -
are meaningless without the keywords. Here's what I mean. Keywords are words
that we type in the search engine to help the computer to search its database to
find bits and pieces of what you want to know. Remember the information that you
seek is like a tiny needle in a very large haystack. The database of the
internet runs in trillions of websites. Once the search engine identifies what
you want, it sorts its stored information on websites and flashes back pages and
pages with what you are looking for. These pages are listed according to a
ranking to your 'typed in' keyword. The results that you seek should ideally be
found in the first twenty results. If your typed in keywords have been
understood by the search engine.
What Keyword Tools Do For
Us
What is interesting (and baffling) in
the whole procedure is, sometimes what you want to know is very different from
what the search engine throws back at you. Let us say your keyword is 'litter'.
You want to find out more about the preservation of the environment, but your
keyword search shows you pages and pages of pet stores that have litters of pups
on sale! You have to qualify your searches!
Keyword Tools - Exceedingly
Useful
Using a keyword tool could help both you
the searcher, and the web or the web content writer to create the right web
content. There are many types of keyword tools. Some are web based, others are
desktop applications. Some are free and some cost money.
When you use keyword tools, you perform
a better search than through a search engine. This is because results of keyword
tools are based on the most frequently searched keywords and key phrases. In
fact, some keyword tools even provide other variations of the keyword or key
phrase. The content designer also benefits as much as you, as the keyword tools
reveal to him the keywords and key phrases that are mostly used by the surfers
on the web. This helps the web content designer to optimize the web content to
serve your search better.
We haven't concluded our introduction on
keyword tools, this is just the beginning. Keep reading this site to learn more.
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