Ecommerce sites featuring product catalogs can present interesting search engine optimization challenges. Typically, these sites will carry large volumes of products, organized into various groupings or categories. You do not have to have 1000′s of products in order to be competitive in your market. Although as studies show, having more pages on your website does indeed help – but they do not have to be all product pages.
Regardless if you have a huge online store or just a few products, having support material and reviews for your products and services can be a very good way to boost your rankings and optimization.
A couple more tips on Ecommerce SEO for websites:
- Make sure your product title is in an <h1> tag
- Put the product title in the description of the item as well – maybe even bold it (using the <strong> tag)
- If you can link to other pages within the description that has additional information
- Similar to #3 but probably more affective is having other pages within your website linking TO the product detail page
- Use a bread crumb trail (as this usually has the product title in it too)
- Utilize the “alt” and “title” attributes for your images
- In the <head> section of the page, have the product title within the <title> , <description> , and <keywords> meta tags.
Ecommerce websites can be quite a daunting task, but of course they can be an enormous sales generator for your business. Also, another great idea, depending on what products and manufacturers you deal with, coordinating with your suppliers to put all their product offerings onto your website is a great idea. This will increase your online catalog, without buying and storing all that inventory. We have have fantastic success with several clients doing this exact thing. So, they put their suppliers’ inventory onto their own website and then as orders come through, the supplier simply drop ships the items, leaving you with the profit in the middle – just for marketing their inventory.
The work you put in optimizing your website up front will pay huge dividends as you build your online business. Ecommerce SEO will certainly be worth while.
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