Are You Afraid Of Social Media?

I recently approached a prospective client with a diagnosis report of his social media presence. I wanted to make sure that if I was pitching him my service, that I had data to back up why I was showing up to his restaurant, unannounced, and demanding a few minutes of his time to go over my findings.
His feedback on Yelp and Foursquare were STELLAR: 29 tips and 2,182 check-ins from loyal customers.
After talking with him about his excellent ratings and all the activity on the web buzzing around his company, he strangely started to mentally shut down. He crossed his arms and took a step back, “I hate those people on Yelp. I wish they’d take me off their list! I don’t want anything to do with them. I serve my customers well. If they have something to say about me, they can say it to my face.”
You’re probably wondering the same thing as me, “Dude, what the hell are you talking about? I just told you that you’ve got 4.5 stars on Yelp with 250 reviews and 2,182 check-ins on Foursquare. That’s a *GOOD* thing.”
He mumbled on about how he doesn’t use the Internet, and doesn’t want to make time for it. Needless to say, I couldn’t seem to convince him of the opportunity and why he could create more consistent foot traffic for his restaurant.
Unfortunately, most companies don’t have this luxury. He does (because this is the man’s life and he commits every waking hour to it)… but think of how much MORE business he’d be generating if he hired someone to manage his social media presence…