What is website audit and it’s benefits

Website is the backbone of your online business presence. If your are spending lot of time and money on digital marketing strategies like SEO, online advertising, social media marketing, email marketing etc.. to drive traffic towards your website, auditing also becomes an integral part of it because having a beautifully designed website is not enough, you should be knowing how visitors are behaving on your website as well as whether the purpose of visitors is been served or not. So to make sure that your website is up and running for maximum performance, you should audit your website frequently.
Website audit is an inspection of the website, it is used to determine the complete website performance.  A complete audit would involve detail examination of technical, marketing, and business processes and goals. Each website has their own purpose and goals, The main purpose of this is to help you to determine how well your website is working and what improvements are required to serve its purpose and achieve goals.  Analysis of your website data can give you insight into new strategic ideas. In this competitive world, businesses can’t afford to have a low performing website.So frequently auditing the website can pinpoint the factors which affects the website performance.

• Website health audit
• Security Audit
• Website Structure Audit
• SEO audit
• Content audit
• Link analysis & audit
• Design Audit
• Usability Audit
• Website conversion rate audit

Reasons for website audit

1. In digital work, technology is changing very fast and there are lot of updates and new features and new tricks are coming, make a list of all updates, new features and check weather your website is implemented those are not.
2. Know what’s happening on your website
3. Test your website’s usability issues and interface design
4. To check your website performance – speed, broken links, usability
5. Check your website conversion rate and traffic analysis.
6. Compare with your competitor websites
7. Reviewing your website’s SEO performance
8. Review your website’s “Call-to-Action” performance.
9. It will tell you which digital marketing strategy giving you maximum ROI
10. Analyse your individual web page’s performance
11. Keywords performance report.
12. Broken links, errors and missing code, missing keywords. tags, ALT text n all
13. Internal and external links
14. Web auditing also provides information on whether or not a site is utilizing every part of the Internet
15. Find out duplicate content.

Benefits of website audit

1. Monitor and maintain your website health
2. Increase your domain authority.
3. Increase your keyword search ranking and get better targeted traffic.
4. Update your website with latest technology changes.
5. Stay ahead of your competitor.
6. Make your website more user friendly

Website audit report will provide everything you need to know about your website to monitor and maintain your website health and performance. Get your website audited now from expert to improve your digital marketing efficiency and increase your ROI.